Although an advertisement for a well-known brand of condoms among young adults, Durex, its purpose goes beyond the attempt to make a profit. It accurately portrays the reality that leaves many people, both men and women in panic – unplanned pregnancy and everything that comes with it.
The ad is able to take something that is essentially optional and make it mandatory. Its message is sent through images. A tactic that in this situation, is more powerful than words or an explanation ever would be.
What I like so much about this particular ad is that the demographic is almost impossible to miss. Anyone unable to understand the message is clearly not Durex’s target audience, those who do get it though will remember when the all-to-familiar dilemma arises.
Words have no purpose here. The ad speaks for itself, or at least initiates the little voice inside to start talking.
$2.50 is nothing in comparison to a child. Just one of its many necessities costs $217. Suddenly, $2.50 seems like a brilliant investment.
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juliejjensen 